function onEnd() { $this->page->title = "some title or $variable"; }

An introduction to programmatic terms

The capabilities available today for dynamic campaign delivery allow high degrees of personalisation, automation, data driven targeting and detailed measurement.

The potential of these technologies to increase efficiency, uplift conversion rates and provide greater insight in to customer interactions is huge. However our experience to date shows that these emerging technologies come with a complex and often confusing language.

To help our clients simplify the jargon, we have created this comprehensive glossary to define and clarify the common terms currently in use and get the most from dynamic content optimisation.