Spotlight on Adstream
The Illumination Series is a collection of independent MarTech product reviews, that are designed to provide insight on interesting marketing technologies. Each article focusses on a single supplier and allows vendors to share their thoughts on the state of MarTech, as well as the key features and benefits of their platform.
In this edition, we talk to Oliver Forder (CMO) & Carl Scott (Global BD Director) at Adstream. Adstream helps teams organise campaigns, from production through to play out. Ad delivery, digital asset management, collaboration & analytics are all included within their single global platform offering. Here’s what they had to say…
WHAT IS YOUR CORE PRODUCT OFFERING?
Adstream offers a suite of marketing services, all on a single global platform.
One Delivery: our foundation is delivery; we are the largest and most powerful asset delivery platform in the world compatible with all media formats and every possible media destination globally (80,000+), delivering more than 2m individual creative assets/annum.
One Services: in support of delivery, our services cover all global clearance, compliance and governance, including talent rights.
One Solutions: our platform includes a complete workflow solution, from marketing brief through to final delivery, and beyond to storage, with a complete digital asset management system.
One Analytics: we pull all our own data sources, plus all those available through our integrations, enhanced by AI and updated in realtime, into a single reporting portal that can be viewed by the right forum at the right frequency to inform all marketing decisions and optimise ROI for our clients.
WHAT SHOULD WE KNOW ABOUT ADSTREAM AS AN ORGANISATION?
Since 2003, it has been Adstream’s vision to build a platform that connects brands, agencies, production companies and media owners around the world, to bring unparalleled visibility, productivity and efficiency to campaign workflow, digital asset management and delivery.
The Adstream Platform supports almost 100,000 users from more than 9,000 clients and we are proud to partner with some of the world’s leading brands, as well as countless marketing, advertising and media agencies.
Every week on the Adstream platform, over 15 million individual activities are completed, approaching 1 billion activities a year - making the Adstream platform the largest single marketing management system in the world.
Our partnerships are not limited to marketing organisations; Adstream have recently been granted Strategic Technical Partner status by AWS which is their highest level of partnership. Adstream and AWS collaborate widely on R&D, knowledge-sharing, and joint marketing.
We have designed, developed and deployed a market-leading global technology solution. The Adstream ONE Delivery platform is the most powerful cloud-based file sharing network in the world. It meets the highest security standards in the market and is engineered to deliver guaranteed 99.95% uptime.
WHO ARE YOUR CLIENTS?
Adstream works with brands, agencies and production companies directly and indirectly via marketing and production partners. There are thousands globally but here are a selection of the larger direct relationships:
AT&T, Colgate Palmolive, Craft, Dentsu Aegis Network, EG+, Google, GSK, Hogarth, IPG, MARS, Microsoft, Mondelez, MPC, Nestlé, Nissan, Omnicom, Procter & Gamble, Publicis Groupe, Reckitt, Benckiser, Sony Pictures, The Mill, Universal Music & Warner Bros.
WHAT MAKES YOU DIFFERENT FROM OTHER VENDORS IN THIS SPACE?
Adstream’s USP is our single, global platform, integrated both with all the creation tools and DAMs our clients are already working with, as well as all the platforms and media destinations our clients use to reach their customers. No one else offers this. Without it you cannot offer complete visibility and real time reporting, all in one place.
CAN YOU OUTLINE THE PROBLEM THAT YOU ARE TRYING TO SOLVE WITH YOUR PRODUCT?
Our mission is to simplify the complexity to bring our clients visibility, so they have greater control and can improve their productivity.
We do this at a number of levels: from customers who use us for a single delivery – they have peace of mind that their asset will be delivered quickly and securely to the right destination; to global brands who use every aspect of our platform to manage all their campaigns and all their stakeholders from brief to broadcast and beyond to storage – for them the benefits are huge.
If they use Adstream for all their delivery, workflow and storage, across all their marketing then we can organise all their performance data into a single bespoke dashboard, updated in real time, so it can be reviewed in the right forum and at the right frequency to inform all marketing decisions for maximum effectiveness.
This unique visibility leads to increased control and improved productivity. The brands save time and money by eliminating wastage, maximising usage, reducing risk and optimising marketing investment decisions.
Ultimately Adstream simplifies the chaos, so the right target is reached with the right message at the right time more often during their customer journey. The increased ROI is tangible and measurable. Both the marketing director and the head of procurement enjoy the Adstream advantage.
WHAT CAN WE EXPECT NEXT FROM YOUR PRODUCT
Data is more powerful when it is connected. You can expect us to put in place more integrations, more partnerships and take in more feeds to increase the inputs available to our clients. We are also continuing to invest in ML-enhanced reporting.
We will continue to present this in a single easy-to-assimilate format, updated in realtime, to give clients the visibility and control they need to improve productivity and ROI.
WHAT DO YOU FEEL IS THE BIGGEST TREND IN MARTECH AT THE MOMENT?
The biggest trend in MarTech at the moment is Atomic content: dynamic creative origination of bespoke communication, personalised for each individual recipient in response to data. This is an improved experience for the user because the content they are served is more relevant. But this trend will only create more data, more assets and more feedback. That’s only adding to the chaos, unless brands can harness the data to make it intelligible and useful.
WHAT DO YOU SEE AS THE BIGGEST CHALLENGE FACING A MARKETER TODAY?
The biggest challenge facing a marketer today is the same as it has always been: getting the right message to the right person at the right time on their customer journey, then measuring the success or otherwise of that marketing investment. Achieving that in today’s context is more daunting than ever because of the inherent paradox brought by the sheer volume of channels through which a brand can connect with a customer, and the attendant deluge of data every connection creates: in theory it should be easier than ever to reach the right target and measure the results. In practise, it’s sheer chaos.
If you would like to read more about Adstream, please visit https://www.adstream.com
NEON are an independent MarTech consultancy that help brands make MarTech work. The illumination series is not an endorsement of any vendor. If you would like to know more about how NEON can help select, implement, integrate or operate MarTech environments, please get in touch on email@example.com