Creative technology helps brands have more meaningful communication with customers than ever before. However, the creative technology landscape has become increasingly complex; there are more providers than ever, more features and a wider spectrum of pricing. It's becoming harder to adopt a single vendor solution and most brands are choosing a suite of best-in-class technologies, which raises a need to implement smart and easy-to-manage integrations. To help our clients maximise the value of creative technology, we’ve built an independent and agnostic technology consultancy. Without bias or preference to any technology solution, our consultants can help you decode the complexities of MarTech.
DISCOVERY & STRATEGYMarketing technology evolves at a rapid pace, with new products, features and possibilities constantly emerging. We offer a range of services that help clients identify their MarTech strategy so they can get the most from their MarTech investment.
Business goals & objective definition
- Technology strategy development
- Current state analysis
- Roadmap development
- Business case development
- Product recommendations
- Integration needs
The marketing technology landscape is large and fragmented. Boundaries between different areas of marketing technology are ill-defined and there is limited standardisation of feature definitions. Choosing the right technology, or technologies, for a brand is a complicated and daunting task. We have an established approach to help clients understand their requirements, identify the right vendors, run a procurement process and onboard a chosen supplier. We make sure that the right choices are made in the shortest possible time.
- Requirements & development
- RFI/RFP creation & management
- Identification of vendors
- Market insight reports
- Commercial negotiation
- Price Benchmarking
- Executive council
- Vendor Assessment
IMPLEMENTATION & OPTIMISATION
All organisations today use a number of technologies in their creative operations, so whether you are implementing a new tool or not getting the best out of your existing tools, we can help.
Implementing technology can be a time consuming and challenging undertaking, however with a wealth of experience in implementing systems for thousands of end users we are able to take this burden from you. We understand that change management is complex, so whether we manage the end to end process or simply support on elements of the roll out strategy or training, our expertise will streamline the process and ensure successful delivery.
Alternatively, maybe you have a number of technologies already in use but know you're not getting the best usage and ROI from your investment. We offer an independent assessment of how creative technology is being used, identifying the gaps and highlighting potential areas of optimisation. Whether the challenge is to improve user adoption rates or remove duplication from a process, our systems health check will help identify the problems and we'll support you in fixing them.
- Communication programs
- Independent systems review
- Testing and QA
- Vendor management
- PMO services
- Detailed requirements/management/acceptance
Need support with a specific task or business challenge? We have a number of managed services aimed at maximising MarTech utilisation and effectiveness.
- User Training & Training Materials
- Technology Vendor lists
- Content Administration
- Marketing Technology Health checks
- Supplier performance management